We start with technical optimization correcting issues with the website structure and code, and prioritize based on their importance to search engines and users. After correcting the technical issues, we focus on content optimization by doing detailed keyword research. We identify the top keywords users are searching for, and the ones your competitors are using to rank in organic and paid search. Next we assist in creating quality content using keyword rich text, images and video. Text and image content must be relevant to what the user is searching for, engaging, high quality, and credible. Blogging is one of the most effective ways to add fresh content to your website, engage your visitors and keep them coming back over time.